The market is already filled with natural-touting brands (Milk Makeup Sunshine Skin Tint SPF 30, Tarte Tarteist Lip Crayon, Bite Beauty’s The Lip Pencil, etc.) and vegan offerings (Tarte Double Duty Beauty Shape Tape Contour Concealer, BH Cosmetics Carli Bybel 14 Color Eyeshadow & Highlighter Palette, Pacifica Devocean Lipstick, etc.). Kristin Adams founded Afterglow Cosmetics during the early rise of ethical, clean and green beauty, and understands the frustrations of consumers, including cancer survivors, who have had trouble finding alternatives to conventional beauty products.įrom animal welfare to waste reduction to water efficiency and beyond, consumers in every category are increasingly focused on the impact of their product purchases. But that doesn’t mean makeup is off the hook. According to a Euromonitor analysis, consumers are more concerned about the natural/organic status and environmental and ethical records of their skin care and hair care products, compared to color cosmetics. Green, clean, ethical beauty is on the rise, driving the expansion of retailers like Credo and reshaping the product mixes of others, including Bluemercury. But what's creating the growth? According to industry experts, ethical brands, "fundamental consumer interest in the category," multifunctional products and a steady flow of cash from investors continue to keep this category dynamic. How big are the global cosmetics markets? See Euromonitor's exclusive data above to find out.
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